People don’t buy your business, they buy you. This is why it’s important that your prospects can easily find information about you and your story.

The problem is that the traditional ‘business profile’, ‘bio’, ‘social media profile’ or ‘about us’ section of a website just doesn’t cut it.

They’re supposedly written to attract your target market, and we know what they want to hear most about –themselves.

So why do most business profiles still sound like a resume of what someone has done and how good they are? It’s not effective, and frankly, it’s boring (and let’s face it, we really don’t more excuses for people to call us boring).

Think back to when you went on a first date. If your date spent the entire evening talking about him or herself without any regard to you, would you go on a second date? Of course not. Everyone wants to be loved, but no one’s that desperate. So if that technique doesn’t work for Cupid, how on earth can it work in business??

The guess the answer to that question is probably that it’s the way we were taught, and most people don’t know what they don’t know.

Fortunately for you, we’re about to let you in on the secret - whenever you talk about yourself to your prospects, it should be in the context of how you’ve earned the right to help them.

Our ‘How to Build an Earn the Right Story’ online training provides you with an ‘Earn the Right’ framework and step-by-step instructions on exactly how to write your own ‘Earn the Right’ profile. By the end of the session you’ll have your first draft written.

The training video is just $495, if you want a copy just shoot an email to with the subject heading “Earn the right online training” and we’ll hook you up!

With our compliments

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